Case studies · Immersive campaigns
AR experiences for the biggest names in music, festivals and beauty. Album filters, festival worlds and try-ons that turn a camera into a stage.
Coldplay × Warner Music
Higher Power
Warner Music tapped Paige to create Coldplay's first-ever Instagram filter for "Higher Power." It turned fans into one of the alien characters from the Dave Meyers-directed music video, set on the fictional planet Kaotica.
The #HigherPowerAlien filter launched on Coldplay's own feed and story. Coldplay's Facebook post credited it as "designed by AR creator Paige Piskin," and influencers and the makeup artist behind the video wore it.
AR campaignLet Somebody Go · Coldplay × Selena Gomez
For "Let Somebody Go" (piano version) with Selena Gomez, Paige built a black-and-white world that echoes the single's artwork. It's a moody, cinematic filter with an endless staircase that frames your face.
It launched as a collab reel between Coldplay and Paige and became one of the most-watched reels on her page.
Collab reelCoachella × Meta · Coachellaverse
Paige was one of the creators Meta invited to build the Coachellaverse, Coachella's AR world on Instagram. Her makeup effect changes depending on when you open it, shifting through looks for daytime, sunset and after dark, just like a festival day.
The theme was metamorphosis, because Coachella feels like a transformation. It uses real makeup-artistry techniques with no face warping, so every look could be recreated with actual makeup.
Try it: the effect above switches to the look for the time where you are. Tap the buttons to see the others.
Karol G · Mañana Será Bonito
Paige created "Mañana Será Bonito," the official Instagram effect for Karol G's album, published on Karol G's own account. It adds the album's hand-drawn rainbow title and playful face stickers like suns, hearts, stars and cherries, inspired by the album's bright, dreamy art.
Paige celebrated the launch with Karol G herself, both wearing the filter they'd made together.
With Karol G
On @karolgSnapchat beauty · Summer 2023
Snap announced two summer beauty Lenses together in its newsroom: OPI's Nail Lacquer Lens and Supergoop!'s Lipshade try-on. Both let Snapchatters test real shades on themselves without stepping into a store.
OPI Nail Lacquer Lens
A virtual nail-polish try-on that lets you swipe through eight of OPI's original shades. The Evening Standard credited Paige with creating it.
Supergoop! Lipshade Lens
An AR try-on Lens for the launch of Lipshade, Supergoop!'s buildable lip color with 100% mineral SPF. You swipe on four shades to find your favorite.
Press
Warner Music is working with the creator of Viral Spark AR, Paige Piskin, to create Coldplay's first Instagram filter.
Go behind the scenes with four talented AR creators, including Paige Piskin, building the Coachellaverse.
Snapchat Celebrates Summer with Supergoop! and OPI.
The filter was created by Paige Piskin, a digital makeup artist whose AR designs have racked up hundreds of billions of impressions.
Snapchat Updates AR Try-On Lens Technology Via Beauty Brand Partnerships.
A new and improved AR Try-On Lens: more responsive, more realistic, with new ways to showcase nail products.
Snapchat's new filter lets you virtually try on OPI's nail polish lacquers.
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Album filters, festival experiences and beauty try-ons for Instagram, TikTok, Snapchat and the web.