Learn How we created the “Food Ranks by LG” AR filter on Snap!
I had the pleasure of collaborating with Lauren Godwin on my first LIVE AR workshop!
In a mix between a podcast and a hackathon, we dove into the process of creating a Snap AR lens from ideation to build and then launch. Together, we explored the creative and technical aspects of designing augmented reality filters and Lauren helped guide the creative process helping come up with a fun and new take on ranking lenses and adding her own style. It was an exciting session, blending our passions and creativity together. We utilized some awesome resources right in lens studio and I also utilized some AI tools to streamline a bit of the process. The lens came out awesome, and has Laurens style and makeup/hair!!
Since launching this lens, it been shared over 370,000 times and has over 14 million views - getting close to 25,000 shares daily STILL - almost three months after it went live! How wild is that?
Watch the tutorial to learn how it was made, and see how quickly a fun lens can be created and if you have any questions, feel free to leave them in a comment below the video and as always, be sure to like and subscribe ~ to both of us!
FOOH: Redefining Realities in Marketing
FOOH jaquemus
The Emergence of Fake-Out-of-Home Media and Its Impact on Modern Advertising
How often do you find yourself explaining that not everything on the internet is true, especially to those from earlier generations? Yet, here we are in 2023, where you might catch yourself repeatedly watching a video of gargantuan Jacquemus handbags parading through the streets of Paris. As you view it again, you can't help but wonder, "Is this even real?"
Welcome to the world of FOOH—Fake Out of Home media. This latest trend has captivated the marketing industry,presenting an intriguing blend of giant CGI placements within real-world, out-of-home settings. The allure? It tricks viewers into questioning reality, stirring a mix of disbelief and curiosity.
What is FOOH?
FOOH isn't just about integrating virtual elements into physical spaces; it's about crafting a narrative that blends digital and physical realities. By embedding hyper-realistic CGI into videos of everyday locations, brands capture the fleeting attention of a digitally saturated audience, sparking conversation and debate.
The Advantages of FOOH in Marketing
Cost Efficiency: By circumventing the need for physical advertising space, FOOH cuts down significant expenditures.
Adaptive Design: Brands can switch up campaigns in real-time, testing different messages in different settings without the logistical nightmare.
Viral Potential: The sheer novelty and intrigue of FOOH content make it ripe for sharing across digital platforms,multiplying its reach.
Creative Liberty: There are no limits to how imaginative FOOH campaigns can be. From floating cars to dancing buildings, anything is possible.
Strategic Integration of FOOH
Enhancing Brand Visibility: Craft stunning FOOH campaigns that make your brand a topic of discussion,virtually placing your products in landmark locations or impossible scenarios.
Launching Products: Create buzz around new product launches by featuring them in unexpected, eye-catching FOOH displays.
Promoting Events: Announce events with FOOH that places promotional material in high-traffic virtual spaces,ensuring maximum visibility.
Seasonal Marketing: Adjust your FOOH content to align with seasonal themes, keeping your marketing relevant and engaging all year round.
Interactive Campaigns: Incorporate elements like augmented reality or interactive triggers that invite viewers to engage directly with the FOOH advertisements.
Notable FOOH Campaigns
Jacquemus: Viral Bags-On-Wheels Stopped Traffic, in a hyper realistic surreal FOOH video handbags appear to be driving down the street like cars.
Maybelline: Their FOOH campaign transformed a New York subway train into a moving advertisement for their Falsies Surreal Mascara, attracting millions of views. In London, they creatively employed a giant mascara brush effect on buses and metros, demonstrating the interactive and engaging capabilities of FOOH storytelling.
Nike: Created buzz for its campaign by laying a massive shirt over the London bridge, making people in the comments wonder - Did that really happen?
FOOH blurs the lines between real and synthetic, giving us a vision into the future with XR wearables where we can imagine potentially seeing these kinds of experiences everywhere we go, with our eyes. Which is pretty thrilling!
Ready to dive into the world of FOOH and transform your marketing approach? Contact us to explore how we can bring your boldest visions to life.